Substack: how the game-changer turned poacher
James Ball,
The Guardian,
May 07, 2021
The script, it seems, never changes: "Substack rose to prominence among numerous rival newsletter services by positioning itself as a friend to people trying to set up solo media brands... But the bid to capture big-name writers changed the nature of the service. Where once Substack was a software tool, it started to become a brand in its own right."
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