Content-type: text/html Downes.ca ~ Stephen's Web ~ WordPress wants to automatically block FloC

Stephen Downes

Knowledge, Learning, Community

This article (a translation of the original from OnlineMarketing.de) describes how to block Federated Learning of Cohorts (FLoC) on older versions of WordPress and outlines plans to disable it by default on all WordPress installations in the future. "About 41 percent of the freely accessible websites on the web are operated with WordPress. The blocking of FloC on all of these websites could send a clear signal to Google to continue working more intensively on an alternative for tracking via third-party cookies."

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Stephen Downes Stephen Downes, Casselman, Canada
stephen@downes.ca

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Last Updated: Oct 03, 2024 10:17 p.m.

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