Every application will soon have embedded videoconferencing capabilities if Zoom has its way (and probably even if it doesn't). This is the intent of Zooms new software development kit (SDK) for its video platform. The SDK will allow developers to leverage "video, audio, and interactive features to build video-based applications and desktop experiences with native user interfaces." The service is free for "up to 10,000 session minutes per month," which translates to, say, a 16-hour 10-person meeting. Here's Zoom's blog post and here's the SDK page itself. See also: Zoom Developer Blog, UC Today, siliconAngle, ITPro.
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