The presumption is that web monetization would mean fewer (or no) ads. But why should we believe this? We pay for cable TV and yet still have to watch ads. We pay to go to movies and still are shown ads. We pay to see sporting events, which are covered with ads. Nothing about payment stops ads. If anything, it encourages a commercial model, which has the effect of *increasing* the number of ads. No, the way to avoid ads is to produce our own content, not to pay for someone else's. Image: CNBC.