To be clear, these are all alternative ways of delivering advertising, not alternatives that do away with advertising, but we can certainly agree that almost anything is better than the surveillance network we have built around advertising today, right? These alternatives are basically different ways of targeting content, for example, "targetting ads not to individuals but to interest groups that users belong to," or cookies "based on a direct relationship between the website and the user," or advertising platforms that share revenue, or contextual advertising, such as ads "targeted to the keywords we put into search on the website." The thing is, these are all good ways to address content generally, not just advertising, and eliminate the need for surveillance and tracking in other industries, such as education. Basically, it's the principle of "put the learning resource somewhere they'll need it" rather than following them around ready to pounce at any moment. Image: HBR, Ads that don't overstep.
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