Marissa Mayer's newest company, Sunshine, launched this week with a product called Contacts. Here's the premise: "Sunshine improves your contacts using intelligent algorithms, your email data, public sources and more." Now this doesn't seem like much, but it has the potential to be much more, not because the company can sell your information (they could, but they promise up and down that they won't) but getting the basics of your personal network right serves as a linchpin for a number of smart services. For a simple example, consider content recommendations. These can be greatly improved by looking at what your contacts find interesting and have been reading.
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