Stephen Downes

Knowledge, Learning, Community

This is a bublup from Mike Taylor offering a quick set of resources on the topic in the title. The five things he identifies are (1) lizard brain, (2) attention, (3) first impressions, (4) power of stories, and (5) stories. Now these are all good things to identify. But it is particularly relevant here to remember that the purpose of marketing is to persuade, not (necessarily) to inform. So if there are lessons for education to be drawn for marketing, there are equally lessons to be drawn from unmarketing.

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Stephen Downes Stephen Downes, Casselman, Canada
stephen@downes.ca

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Copyright 2021
Last Updated: Mar 31, 2021 01:06 a.m.