Rick Anderson has been arguing for the publisher-backed closed-access model for decades now, and I've commented on his attempts from time to time, but this column appears, well, desperate. The argument here is that open access is a monoculture, and so, if you support diversity (and pluralism, and democracy, and all that) then you should voice your support for commercial publishers. This is a common trope from the commercial sector. If you want choice, you must privatize, according to the trope. It's false. Commercialism doesn't mean more choice, it means less choice.
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