How to Use TikTok for Social Listening
Liz Gross,
Campus Sonar, Brain Waves Blog,
Sept 12, 2019
Yes I have TikTok on my phone and yes I watch it from time to time, though I am not nearly cool enough to submit my own uploads. So no short quirky videos from me! If you don't want to install TikTok on your phone you can still get a sense of it from the website's trending page. This article is about using TikTok for "social listening". Of course, for the advertising and media set, that means automatically ingesting content without actually appreciating it (much less learning from it). They complain, "When it comes to social listening and social intelligence, TikTok is still uncharted territory. There's no publicly available API, and enterprise social listening tools aren't scraping TikTok's data." Me, I just open my eyes and watch. There's a lot to learn that way. Sure, I could theorize it or problemitize it, but why wreck a good thing?
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