Joseph Esposito writes about a new journal publishing initiative called University Journals. Launched by fourteen universities from five European countries, the service will not charge publication fees nor require copyright transfer for its open access articles. Esposito analyzes what will be necessary for the service to succeed in what he calls a crowded marketplace, concluding that it will need a lot of authors and therefore will "find its place within the publishing ecosystem not at the top, where the most discriminating publications continue to hold court, but in the middle or bottom." This may be true if the initiative is seen only as a content marketing play, but the other side of proposals of this kind is on the demand side - that universities divert funding from paying subscriptions to supporting open access publishing.
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