This post marks the beginning of a series of posts on Brett Christensen's Performance Improvement Process model (illustrated). It begins with the distinction outlined in the title, expanded as follows: " The key difference between an opportunity and a good idea is its alignment – or not – to the individual, organizational and societal contributions that your organization exists to produce." This distinction is established by a consideration of the outcomes the idea or opportunity produces. It goes without saying that the desired outcomes vary from place to place, time to time. Christensen identifies them through a gap analysis, which I think defines them too narrowly, but is a good start to understanding the model.
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