The article feels more like marketing than data but it does indicate a trend toward secure personal information online. And the Prio mechanism it proposes could work, I think. " Secret sharing is a method for maintaining the security of data that involves breaking up a piece of information into specially formulated parts. That way, if someone gets hold of only one part, they learn nothing about the original piece of information. Prio uses secret sharing to break individual data points—such as whether you chose to change your browser homepage from the default setting—into secret shares and then sends those to two different servers." More about Prio from Mozilla here.
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