When professional sports leagues like Major League Baseball or the National Hockey League want to promote attendance, they invest in youth leagues. This isn't merely to develop players but to give potential viewers a point of contact with the sport. I love baseball because it's what I played as a kid; when I watch a major league pitcher on the mound, I can see myself. Fortnight is proving that it's the same with video games, drawing the connection for the first time between playing and watching. Of course, it's that way with anything - watching the professionals influences our own game, and practice at our own game helps us appreciate the professionals. And it's not just games. I spent a half hour watching this video about the Ikarus electric "rocket" - thrust-vectored flying ducted fan. The world is watching these (this one has 585,000 views). Think about it.