I appreciate the sentiment expressed in this post, and yet, as I read through the list of "things we don't measure" I was struck by how many of them are things we measure. Some examples: " how much more my students now speak in weekly literature circle discussions", " how engrossed they are in reading", "their growing time and resource management skills." And more. These aren't intangibles; they can all be measured, and the article is evidence that they are being measured, albeit without precision. Any time you say "more this" and "less that" and "better such-and-such" you are measuring.
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