The other shoe has dropped. Facebook "announced on Monday that it has found at least 200 other apps that had access to user data in the same way that the app behind the infamous Cambridge Analytica leak did." You may also have read reports that Cambridge Analytica went bankrupt, but there was no real penalty as "the key players behind it have reportedly created a similar company called Emerdata." Meanwhile, Equifax made money from its data breach last year. The GDPR notwithstanding, the surveillance society is already well-entrenched (nobody asked you and nobody cares). Where is it heading? See this video from Google for what the Verge says is " a stunningly ambitious and unsettling look at how some at the company envision using that information in the future."