This is a bit of nonsense being served to us as a three-point list by an author who doesn't recognize the irony. Carmine Gallo wants us to believe that narratives - stories - are better than bullet points, and supports this with two argument: first, that Jeff Bezos thinks this, and second, that a "prominent neuroscientist" friend of his confirmed "the human brain is wired for story." Gallo's use of Aristotle's forms of rhetoric - "ethos, logos, and pathos" - is a knowing nod to home-schoolers who still believe in things like the trivium. But "pathos" isn't 'story', pathos is experience - the senses and the passions. And the brain isn't hard-wired for narrative (though it does perceive time), it is hard-wired for recognition and metaphor. And the idea of having executives in a meeting sit and read silently for half an hour is utter idiocy. So why does a mainstream magazine publish this nonsense, and why does academia let it pass without criticism?
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