This post reads like marketing but it still makes a pretty good point. "Your customers aren't going to buy your course because they want to learn everything you know about XYZ topic. They're going to buy your course because they want to achieve a specific result. To them, your course is just a way to learn how to get that result. It's the result they value, not the information." If they get that result, the course was valuable, even if they didn't finish the course.
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