What Makes an App Great for Kids Might Surprise You

Anya Kamenetz, Ad Age, Mar 13, 2018
Commentary by Stephen Downes

It has a clickbait title and stock horror ("my son gave up a birthday party for an iphone! No!") as a lead-in but the observation inside this article is more interesting: "A better model for learning apps... may be less slot machine and more sandbox: a digital toy, not a digital game. Something more open-ended that gives kids a chance to be creative, while the concepts emerge organically from their explorations." Ah, but the story is mostly about getting kids hooked on apps when they're young and complaining about content regulations. "Those rules cripple marketers from user engagement, marketing and ad-targeting perspectives." So now they "are looking to a particular set of influencers—schools—to help them spread the word."

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Last Updated: Jun 24, 2018 10:42 a.m.