How brands secretly buy their way into news sites

Jon Christian, The Outline, Dec 06, 2017
Commentary by Stephen Downes

This should be of no surprise to anyone, I'm sure. The subtitle of the story is "how brands secretly buy their way into Forbes, Fast Company, and Huffpost stories." We also read that "four contributing writers to prominent publications including MashableIncBusiness Insider, and Entrepreneur told me they have personally accepted payments in exchange for weaving promotional references to brands into their work on those sites." Ben Werdmuller wryly comments, "Trust in the media is declining, you say ..."

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