The success of future Facebook paid content initiatives will depend to a degree on the success of this plan. It's a part of the general trend where social network services are trying to use their platform to sell subscription-based content. Perhaps the most significant to date is LinkedIn, which sells online courses through Lynda. But we can imagine Facebook, Apple, Google, Amazon and the rest to sell learning content, news content, and other content, through their platforms. But not all news outlets are participating - they want to market content directly to readers.
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