Practical User Research: Creating a Culture of Learning in Large Organizations

Sam Moore, A List Apart, Jul 27, 2017
Commentary by Stephen Downes

What I like about this article is that it merges the idea of learning and research. It's set in a corporate environment, but the commentary could apply to anyone. The idea here is that companies need to be constantly learning about customer needs and how to provide for them, but it's a challenge to build this need into a learning cultujre. The bulk of the post addresses how to do that. But my takeaway is that when the information environment is rapidly changing, as it is today, the structure and methods of learning and reserach are essentially the same. You can't, for example, merely provide a series of already-solved problems when the problems are still new and unsolved. You have to give people tools and methods to approach these problems anew. Learning isn't about 'knowing the solutions', it's about 'how to find solutions'. Image: Management Primciples.

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