Internet Trends 2017 - CODE Conference

Mary Meeker, Kleiner Perkins, Jun 01, 2017
Commentary by Stephen Downes

Mary Meeker is back with her influential report documenting the latest internet trends (355 page PDF). This year's take: overall internet use growth is strong, but the rate of mobile internet use growth is leveling off. Advertising is growing (and increasingly measurable). Search and advertising go hand-in-hand, and following trends in user-generated content (UGC) a lot of search in the future will be image-driven. The ads themselves are becoming targeted storefronts, leading to a new type of store: the subscription store. 
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