How Became A Pop Culture Phenomenon

Jared Newman, Fast Company, Aug 22, 2016
Commentary by Stephen Downes

What's interesting about is that it grew out of a failed ed tech startup. allows users to lipsync to popular videos and share the results with friends. It draws from a catalogue of several million songs. The original ed tech application was a device that enabled users to create five-minute videos explaining a concept or practice. But it failed for a lack of experts. "The challenge is that there are not too many people who are able to explain knowledge in such a short period of time." This is interesting, but I guess not surprising. The authors took what they learned from the failed startup to create the new app. "If you're going to build a product that relies on user-generated content, it needs to be lightweight and capable of uploading content in minutes rather than hours."

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