With Microsoft entering social in a big way, it's worth taking another look at IBM's play in the space, a play backed by years of development, in-house testing, and some judicious acquisitions. Where IBM stands out, I think, is with the analytics services to add into the mix (what they call 'cognitive collaboration'). "People want a team-oriented collaborative approach, they also want help with their knowledge. We want to bring our intelligent bots and their cognitive approach," says IBM VP Ed Brill. For example, "The doctor and patient can then have a real-time meeting even though they're actually distributed, with IBM Watson listening to the conversation in the background, providing an intelligent platform that looks at the context of what's being discussed." I'd love to be working with technology like this to develop open and personal learning.
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