"If MOOCs want to build student engagement," writes Jason Schmitt, "they may want to take a lesson from Facebook." Maybe so. I can also think of numerous lessons they do not want to take from Facebook. But there's no doubt that the social networking site drives more engagement than the typical MOOC, even though the MOOC actually gives people somethingin common to talk about. The article is based on a study (10 page PDF) presented at a recent ACM conference. "Coursera, edX and all the platforms were basically designed for a very one dimensional learning experience," explains ASU's Lou Pugliese (former CEO for Blackboard). “The credit cohort gets extra services that cost money,” says edX CEO Anant Agarwal. Yeah, well, that's the thing about Facebook. It doesn't cost money.