Pirated Movies Flourish Despite Security Measures
Jon Healey,
Dec 05, 2003
So where are we headed: metal detectors and frisking before people enter the movie theatre? The MPAA has launched a campaign against what it calls video piracy complete with carefully scripted advertisements ("Alls I want to do is make movies," says the actor playing a set painter in a carefully scripted plea to protect the 'little guy' from piracy). This campaign is failing miserably. "Hollywood's all-out war against movie piracy is turning into a big-budget bomb, with illegal copies of virtually every new release — and even some films that have yet to debut in theaters — turning up on the Internet." Funny thing is - I would still pay my ten dollars to go see a movie in a theatre even were it available for free on a DVD. Movie publishers don't understand what it is they're selling. They're not selling content. They're selling the Saturday night date, the evening out with other people, the big screen experience. That's why I pay three dollars for twenty cents worth of popcorn while I'm there. Because I'm not buying popcorn, I am buying an experience. Movie producers must ask, what is the value proposition? Because if they lose that, they lose everything, and the piracy won't matter.
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