In his tweet Donald Clark says the "SME bridge into online learning production [is] often wobbly, even catastrophic." I wouldn't go quite so far as that, but I do appreciate the need to be clear about the role of the SME in learning design (I still remember working with one instructor in the Business Division who used nothing but Excel to author his course - to this day I become very annoyed when people use spreadsheets as text management tools, which is a total misuse of the technology). probably the best advice: "I highly recommend a workshop that covers all of the above and more, to prepare and inform SMEs about what is expected and the rules of the game." Remember, many SME (and many teachers, for that matter) are not self-learners. Often, you'll have to lead them through the process (on the bright side, their children will pick it up much more quickly.