Social Media Listening: Essential Tool for Both PR & Marketing (and Competitive Intelligence Too)

CyberAlert, Oct 21, 2015
Commentary by Stephen Downes

OK, this is a marketing piece for CyberAlert - they don't post their prices so you can't afford it. I certainly can't afford it. But the idea of the service is that it scans various forms of media and returns you results relevant to your business or industry. The point of the current article is to emphasize the importance of social media monitoring, and to provide a brief outline of how to go about it. You don't actually need their tool to stay connected. Why is this important? It's just a small step from monitoring social media for business and industry to monitoring social media for individuals. And what will that social media say? It's more than just likes and clicks. A deeper social media analysis will look at your words and contacts and deduce what you're interested in and what you're good at. In time, this sort of measurement will be more accurate than tests and assignments at measuring your skills and competencies. It will take a while to get there. But this is where it starts.

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