Study of colleges shows ‘encouraging’ texts dramatically cut dropout rates

Paul Offord, FE Week, Jul 22, 2015
Commentary by Stephen Downes

I think I want to see a few more studies before jumping to conclusions here, but wouldn't it be funny if the retention problem could be solved (or substantially impacted) simply by sending encouraging text messages? The tests so far show a 7 percent increase in class attendance, and that those who were not sent the encouraging texts were 36 percent more likely to drop out. Of course, any good plan can be undermined, as for example by David Corke (pictured), director of education and skills policy for the Association of Colleges, who hastens to tell us "in some cases a GCSE is not appropriate and a more applied qualification would most benefit the student and their future career." I wonder what the impact of receiving a text message saying that would be. Nice guy.

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