According to Richard Poynder, "while OA advocates point out that most OA journals do not charge a fee, the reality (unless something changes) is that the pay-to-play model is set to dominate OA publishing." It is the result of publishers leveraging their existing advantage - their role in screening for high-impact publications and resulting relevance for promotion and tenure. "In effect, it would seem, traditional publishers are in the process of appropriating gold OA, and doing so in a way that will not only ensure they maintain their current profit levels, but that will likely increase them." And this position in being entrenched not only by increasing publication fees but by longer embargo periods. "Elsevier published a set of new sharing and hosting policies that, far from signalling the extinction of publisher embargoes, would seem more likely to set them in concrete."
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