Content-type: text/html Downes.ca ~ Stephen's Web ~ Marketing: Avoiding Influencers Enmeshed By Spam Networks

Stephen Downes

Knowledge, Learning, Community

This is a good indication of why you can't just use numbers like frequency of connections and citations to understand the role and influence of someone in a community. This post is an analysis of the network of influencers in the recent Cricket World Cup (congrats to Australia). Many influencers, like celebrities and newspapers, are "context-free", because they appear everywhere, and have no particular connection to the community. Another group of influencers are more densely linked to each other than to the wider community. Finally, there is a group of apparent influencers who have bought lists of followers, thereby linking the genuine community to a collection of interlinked spammers. None of these three groups are genuine influencers, though you would not know this looking only at the numbers. Via Gavin Heaton.

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Stephen Downes Stephen Downes, Casselman, Canada
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Last Updated: Oct 11, 2024 11:16 p.m.

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