Inside America's Subscription-Box Obsession

Elizabeth Segran, Fast Company, Apr 06, 2015
Commentary by Stephen Downes

One of the great things about the internet is that it's possible to find entire communities devoted to things you've never heard of. This article describes the phenomenon of subscription boxes: the idea is that for a set fee you receive a box every month or so with a selection of items around a theme. My Subscription Addiction lists hundreds, maybe thousands, of these, with reviews. For example, there's Prospurly is a brand new subscription box that focuses on natural and artisan products (review), Tippy Taste, a monthly jewelry  box (review), or the My Geeky Goodies box (review). The idea is not only that you get these boxes in the mail, but you can also join the online community that forms around the boxes, contributing videos of the opening and discussing the items. Birchbox, which started the trend, for example has dedicated YouTube and Instagram channels.

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