How Millennials Get News: Inside the habits of America’s first digital generation

Media Insight Project, American Press Institute, Mar 20, 2015
Commentary by Stephen Downes

Publications are adjusting to the changing interests of millennials. "Adults age 18-34 do not visit news sites, read print newspapers, watch television news, or seek out news in great numbers," reports Media Insight Project. We might conclude they are not interested in the news, but this is far from the case. "Millennials consume news and information in strikingly different ways than previous generations, and their paths to discovery are more nuanced and varied than some may have imagined." This is significant because online publications are adjusting to this by incorporating news content into their offerings. Refinery29, for example, a fashion site aimed at Millennial women, is hiring news reporters and expanding its offering into tech news. “When it comes to straight politics, the guiding principle for Refinery29 is: Our Party is Women," said Refinery29 editor in chief Christene Barberich. It is also expanding into breaking news, again reflecting the changing interests of young Americans. Journalism education will have to adapt, as will education generally.

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