Vloggers increasingly target children with ‘covert advertising’

Chris Green, The Independent, Mar 19, 2015
Commentary by Stephen Downes

I think advertising messages are the most pernicious sort of content children can access, and in the long run far more harmful than content typically hidden behind 'restricted' ratings. So at a minimum I think advertisers should be regulated (I am also an advocate of good media literacy programs to give children some means of defending themselves). So I think that Vloggers engaged in a business transaction with corporate and other sponsors have an obligation to at the very least be open about that fact, and ideally to limiting the worst excesses of advertising. Because they know it's wrong: "Many firms respect the ASA rules in their television adverts but 'push the boundaries' on their own websites, Mr Bailey said."

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