The Launch of Twitter’s Analytics Service

Brian Kelly, Sharing, Sept 07, 2014
Commentary by Stephen Downes

Twitter has launched a new analytics service. Here's the announcement. Brian Kelly: "the service provides statistics on tweets (potential impressions, engagement and engagement rate). Additional tabs provide information on followers (changes in the numbers of followers and profiles of their gender, location and interests) and Twitter cards." I'm not sure I even want this. Reading my analytics made me feel like I did when I had Klout, bemoaning the fact that I had 0 interactions today (when I should be celebrating) and striving to make the number bigger, as if it mattered. But if I did want this, honestly, I'd want it for my whole network, not just network. But that means Twitter would have to share, and I don't think it knows how to do that any more.

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