It’s Over: The Rise & Fall Of Google Authorship For Search Results

Eric Enge, POCKET, Aug 29, 2014
Commentary by Stephen Downes

You may have read about the benefits of adding authorship information to your web pages using Google+ functionality, but Google's attempt to incorporate these into search results has been discontinued. "John Mueller of Google Webmaster Tools announced in a Google+ post that Google will stop showing authorship results in Google Search, and will no longer be tracking data from content using rel=author markup." So what went wrong? What always goes wrong with metadata? People weren't making up their pages. Even publishers were disinclined to use author metadata.

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