You may have read about the benefits of adding authorship information to your web pages using Google+ functionality, but Google's attempt to incorporate these into search results has been discontinued. "John Mueller of Google Webmaster Tools announced in a Google+ post that Google will stop showing authorship results in Google Search, and will no longer be tracking data from content using rel=author markup." So what went wrong? What always goes wrong with metadata? People weren't making up their pages. Even publishers were disinclined to use author metadata.
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