A Perfect Brainstorm
Alison Stein Wellner,
Inc,
Oct 03, 2003
This article has been making the rounds and offers some interesting comments on the use of brainstorms to generate ideas. What caught everyone's eye was the phrase, "The group is not God," heresy to some ears. But the author explains, "Group brainstorming, used day in and day out by countless business owners, really doesn't work that well... The problem is that the simple act of being in a group creates a set of distractions that is difficult to overcome... While in a group, individuals are forced to deal with subconscious urges to conform to what others are saying, anxieties about pleasing the boss, and their own social inhibitions. In the midst of all that, who can concentrate on having an idea?"
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