Why Are Upworthy Headlines Suddenly Everywhere?

Robinson Meyer, Dec 09, 2013
Commentary by Stephen Downes

I wonder what would happen if I started writing these blurbs in the Upworthy style. Like this: "Upworthy articles are catching your attention every day. But the reason they're doing it will make you wonder." Here's the formula: "They make an emotional promise. They usually have two phrases. They paint their political proposition as obvious, as beyond debate." So that's the first part of the article - but do take time to read the longer part describing how small changes to Facebook's algorithm make big differences in web traffic. The battle for readers' eyes goes deeper than you think. (See? I upworthied you again.) (Yes, I declare that 'upworthied' is now a word).

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