The Five Content Archetypes

David Armano, Nov 18, 2013
Commentary by Stephen Downes

Educators love taxonomies and here's one I'm sure will appeal to all: the five basic types of content. The presentation is from a business point of view, but with a little imagination I'm sure we can recast them in educational terms, as follows:

  • curated
  • co-created
  • original
  • student-generated
  • board or department

David Armano adds, "It's time to move the "brand as media" discussion into more actionable territory. As attention shifts to newsfeeds and mobile streams—the stories we tell there need to be all the more compelling." Educators, take note.

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