A revolutionary new marketing strategy: Write Email. Click Send.

Derek Halpern, Sept 04, 2013
Commentary by Stephen Downes

I've been watching the videos on Derek Halpern's Social Triggers website, and I think he's put together a nice package and (it has to be said) an excellent model of online learning. There's a lot to learn for educators here - not just the content, but the packaging and presentation, the action triggers, and more. Take a look aty the site.

Anyhow, I want to comment on one presentation in particular, because it reminded me of Mike Bullard's advice for comedians (and speakers generally). Here it is: "find something in common with would audience, bring them around to your point of view, make them laugh at themselves." This works in education as well as comedy (but at the last step you make them learn something about themselves).

Now here's Halpern's advice for sending promotional emails: establish common ground with your target, demonstrate your expertise, then share your real motive. It's the same three steps! The first part establishes a link, the second part demonstrates value, and the third part is the action trigger. Which (if you observe) is how he structures his videos and posts generally. So I should end here by saying: share this post!

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