Stephen Downes

Looking at the new xBox release (I saw an ad for it on the morning news) Dean Groom writes, "while games are scapegoated as causing all manner of social ills, they are the media-platform which is most able and likely to significantly change who own’s the content gateway. It will be game-networks which decide which social-network, which movie, which news-channel and music will be presented to the family." The new xBox is Microsoft's play to become the network that leverages access to that attention, and hence, can derive revenue from the advertising and promotion thereby enabled. "What is important is that as a game-media-network they want a direct line to consumers in the attention economy – and that is what it will deliver. It will leverage its games capital to achieve it."