Dollar Benefits of E-Learning
Demir Barlas,
Line 56,
Aug 29, 2003
The evidence is this: "We launched a complex product a year ago, and we found that sales folks who'd completed all four e-learning modules had sold 25 units in a 30 day period while those who hadn't averaged 17 units in the same period of time." Sales folk? Oh well. Anyhow, by "those that dan't" do they mean "didn't receive elearning" or "didn't receive any learning at all?" The latter would certainly explain the difference. But it also raises the question: was the cost of providing the learning greater than the net earnings from the increased sales? Ah, but this article doesn't say. And I so ask: what good is an article that fails even the slightest scrutiny?
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