Commerce Weekly: Analytics for people, the next big thing in retail

Jenn Webb, CyberAlert, Jan 25, 2013
Commentary by Stephen Downes

I think the challenge in the future won't be to manage privacy - in many cases, privacy is already dead - but how to manage the data that is collected. Take this article about the latest trend in retail marketing: tracking people as they go from store to store by tracking the address of their smartphone via ambient WiFi. Oh sure, it's probably not even legal right now, but who's going to know? More to the point, what happens to the data? Can law enfircement use it? Can it be purchased for a price? Is it available to private detectives, to stalkers? The other side of analytics - all analytics, not just snoopy stores - is how the data is managed. Photo: Woodleywonderworks.

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