'Brand jornalism' is the phenomenon wheeby companies ('brands') produce their own conteny in order to attract attention to their products and portray them in a favorable light. Is "transparency the new objectivity," as proponents claim? I think it goes a long way, but still places the onus on readers to identify the bias. This can be difficult - but no less difficult than spotting the bias in traditional news sources. These media obscure the connection between what the (misleadingly) call 'objective' journalism and the brands - large entertainment and media consortia - they represent.
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