How Gawker wants to monetize comments

Felix Salmon, Columbia Journalism Review, May 23, 2012
Commentary by Stephen Downes

Good overview of the latest plan to monetize websites: through the comments. "Denton’s vision for Gawker Media’s editorial product is very much moving towards comments and away from posts, and he reckons that advertisers will follow him in that direction if he blazes the trail. Expect Gawker’s blog posts to get shorter, in future, and sometimes just be a headline." Except, it won't be conversation the way we understand it. "The advertiser will have a reasonably large degree of control of the conversation that most people see in that post."

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