Good overview of the idea of 'social login' with an outline of business implications. Social login "allows visitors to a website to log in using their Facebook, Google, Twitter, or other social media account rather than having to register a new one." As for impact, "social login can be a huge marketing 'force multiplier' in every business's two core tasks: acquiring customers, and selling them products and services." HBR is so much better when it sticks to nuts-and-bolts coverage like this, than when it verges perhaps carelessly into more political domains.
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