Metadata is Essential Web Writing Skill
Gerry McGovern,
New Thinking,
Jun 09, 2003
This is Part One, the better (but still questionable) content is in Part Two. The gist of the series is that everyone should place metadata into their web pages, and to (in part two) offer guidelines to the creation of such metadata. I really question this. First, because of metadata spam, search engines don't use web page metadata any more (or, at least, not to any greate degree). Second, the person who should create metadata about a web page isn't the author (beyond such basics as naming the title and the author), but rather, the reader. This is, of course, the role that blogs serve: and the really useful information about this page consists in comments (like this one), and not the author's own appraisal, right?
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