The Story So Far: What We Know About the Business of Digital Journalism

Bill Grueskin, Ava Seave, Lucas Graves, Columbia Journalism Review, May 10, 2011
Commentary by Stephen Downes

Randy Cassingham writes, by email, "Columbia Journalism School has released a 129-page report on "The Story So Far: What We Know About the Business of Digital Journalism", which is free to download." Though focused mostly on American newspapers, this report is smart, thorough, and exhaustively researched. And it's interesting to me, because many of the newspapers it talks about - like the Newport News, from Rhode Island, for example - have smaller circulations than OLDaily. If you don't have time for the full report, jump to the chapter-by-chapter executive summary on page 133 (which I found after reading 132 pages - 132 very worthwhile pages). The authors conclude, "Many sites are filled with 'shovelware'-content that amounts to little more than electronic editions of words and pictures from traditional platforms. But, as we have seen, publishers can build economic success by creating high-value, less-commoditized content designed for digital media."
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