Some great analytics links submitted by Michelle Lange to the LAK11 Scope Forum. This first link not only details the 'seven deadly metrics', it draws out elements that are of importance to the commercialization of software, clearly identifying such factors as the cost of customer acquisition and customer retention parameters. It makes it clear that you establish a customer base first, monetize later. The unleashing the power article by Dave Sparks is an overview of the importance of analytics. And in Minimize Robot Traffic Adam Greco talks about reducing the number of false positives from crawlers, robots and even your own company's staff.
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