Inge de Waard posts George Siemens's presentation on the role of data analytics in learning and asks the question, "how do you cope with the privacy issues?" It's easy to say that people no longer care about privacy or that people should not be worried about the gathering of personal data. But as she notes, "privacy is more relevant to minorities and vulnerable groups, then any other groups in society." As David Lyon says, surveillance is about social sorting in order to treat groups differently. Outing a gay person can be fatal (and not just in Uganda). And, she notes, " if data is sold to the highest bidder, then the ethics of that highest bidder better be in sync with my interpretation of ethics." But when has that ever been the case?